British bred cattle are sourced from Southern Australia. The Beef City Black program boasts cattle sourced direct from producers – no sale yard cattle enter the program.
These historical partnerships are one of the pillars for the brands’ success, a reliable supply of quality cattle ensures year round supply for our customers.

The selected cattle are proven performers. Selected in their paddock from proven genetics, we understand how they will develop over the 100 days, delivering a premium end product.

We control the whole process and exceptional animal welfare is always front of mind.

  • Select animals in paddock
  • Transport animals
  • Feed animals for 100+ days
  • Process animals
  • Market and sell Beef City Black beef

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